Logotype concept: in a logo figures 1998 (year of the basis of capital) are braided. Growing a tree.
Pattern is a basic corporate element.
Five colours of corporate pattern.
There are 4 types of patterns. Each pattern based on national Kazakh ornament.
Structure of pattern.
Each pattern has multi-layer structure.
Happy Birthday, Astana! From 4 July to 6 July 2009 was celebrated the 11 anniversary of the capital of the Republic of Kazakhstan — Astana. To decorate the city and the celebrations have developed a new logo and corporate identity.
Creative director — Tuniyants Tigran
Art-direction, design — Aleksey Belyalov
Logo co-author and design — Elena Maidanova